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PDF Ebook Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)

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Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)

PDF Ebook Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)

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Back in the "old days" of direct marketing, producing copy was a long, painstaking ordeal. What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings. Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half. In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours. This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters). Needless to say, Copy Logic! works. Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy. Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.

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Product details

Flexibound: 119 pages

Publisher: American Writers & Artists Inc. (2009)

Language: English

ISBN-10: 0982150016

ISBN-13: 978-0982150016

ASIN: B004USNI8E

Package Dimensions:

9.3 x 6.2 x 0.6 inches

Shipping Weight: 1 pounds (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

24 customer reviews

Amazon Best Sellers Rank:

#260,572 in Books (See Top 100 in Books)

In a conversation with the guy who got me into marketing I referred to myself as his copy cub. He swiftly shot down that idea. He said copy cub undergo intense verbal brutalization. He said it makes you want to quit. But if you last, you'll come out a polished copy writer.The thought of going through that to learn copy writing was a big turn off. I continued to read and practice my writing without the abuse.It's nice to come across a book that condemns this process and offers a constructive system to tighten up your copy.The CUB check and the 4 pillars of breakthrough copy work great as last minute filters to juxtapose your copy against before publishing. Great book to reference.I'll be taking AWAI's copy writing course in the near future.

I am a relatively new copywriter, and last month I landed my first sales page gig. I had written and re-written the entire thing, and was on course to re-write again when Copy Logic was recommended to me. Well, not to me personally, Mr. and Mrs. Altucher raved about the book on their podcast.I downloaded the book, read it in two sittings, and then re-read what I had written for the sales page I was working on. It was like I was seeing with new eyes. And using the Copy Logic method, I was able to take what I had written and improve it greatly -- even though I was doing so by myself and didn't have a 6 person peer review panel like the book recommends. This book is still very applicable even if you're a solo freelance copywriter like me.Even though this book is outlining a system for reviewing and improving copy (without criticism), I still found it very helpful when actually writing copy. It helped me get a better understanding of what a reader is experiencing while reading a sales letter, what will give them reason to stop reading, and what you can do creatively to keep them reading all the way to the end. I will be revisiting Copy Logic very soon and taking notes. Highest recommendation!

This simple book lays out a system for improving the results you get from your sales copy. And copywriters will love it.When this book was first recommended to me, I was skeptical. It sounded like a book about how to critique copy. I have written lots of copy for clients, and endured many "critique" sessions. Usually, those critique sessions result in weaker copy. They are often a vehicle to stroke the client's ego. Rarely do they result in better sales copy.This book is different. It lays out a step-by-step, easy-to-follow system for improving your sales copy that is both humane and effective. And nobody gets their ego wounded or inflated. Every piece of copy I turn out from now on will go through the Copy Logic system. It just makes sense. And you can't argue with the million-dollar results it has produced.

Thank you Michael Masterson for creating an easy to use system I can use to make my sales copy ring up more sales.What I love about this information:1. It's written in an easy to understand manner. And Masterson provides plenty of examples that help you grasp the coverts.2. All the training is based on real world sales copy. There is no filler or fluff.3. The strategies are easy to implement.I love it when I can learn new techniques that will benefit my business quickly. That's the ultimate leverage.I don't give five stars lightly.My sales copy will never be the same now that I've read this book.What about yours?Get the book today and put it to the test.

I bought this thinking it would give general advice and examples for people who want to improve their copywriting skills. However, this is actually a book for professional copywriters working in companies ; process of peer review and critiqueing by others , for example in a company. For someone on their own learning copywriting this book is not for them.Love Michael Mastersons book Great Leads though =everyone should own it who is in business.

I've always wondered about the most effective methods for editing copy. This book has them. And not just theories ideas, this book is filled with the 'secrets' used by writers for Agora!Palmer and Masterson explain the real methods used to edit copy the most effective way possible, for the best results. It's a fantastic resource for any group of copywriters to help each other get the message to market the quickest and most effective.

If you want to play with the big boys and write to beat controls, this book is must reading. These are the methods used by copywriters in the big financial and health publishing houses. If you're an average day-to-day writer working for the local mom & pop shop you should probably skip it.

Just wanted to give this book a little shout out because it has helped me really improve my sales writing. The technique suggested in this book where you have your peers review your copy has actually been very helpful. I've read my share of sales and copywriting books and I've never seen a suggestion like that before. I am looking forward to seeing how using this info will effect my customers' actions.

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Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) PDF

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) PDF

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) PDF

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) PDF

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Product details

File Size: 7862 KB

Print Length: 402 pages

Publisher: Research & Education Association; 2 edition (June 10, 2013)

Publication Date: June 10, 2013

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00CRWLKJO

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I signed up for the CLEP exam as an adult back-to-school student with 8 years of professional (non-IT) work experience, so I started with a fair amount of familiarity with computer terminology as it relates to PC and business applications. However I was nowhere near ready to pass the exam on my own.Using this book, the CLEP Exam Guide PDF download (which is important and only $10), Wikipedia/Google, and careful common sense evaluation of the test questions and answer choices, it is easy to pass the CLEP. I studied for one week, about 3-4 hours per day. Young folks with little or no work experience in an office setting should take a slower pace and give it several weeks.Book content:The book is clearly written and does a good job covering most of the topics you will see on the CLEP exam. It goes into more depth about computer hardware than will be seen on the exam because the exam has evolved since the book was written. The book is several years behind the times regarding the internet and does not talk about "Web 2.0" and social media which will likely appear on your exam. This is where the CLEP Exam Guide download comes in. It tells you in detail the full range of topics that your exam may potentially cover, as well as the general weighting of each topic, and several of them are not discussed in this book. Do not ignore them. Use Wikipedia/Google as a tool to fill in the gaps.Practice Exams:The book comes with 3 online practice exams, which is a nice feature. The diagnostic exam is the most useful. Take it before you study anything and it will give you a fair sense of how strong/weak you are going in and how much studying you may need to do. Where the exams fall short is in the quality of some questions and that they miss a few topics on the actual exam. Some of the questions are poorly worded and confusing, maybe 15-20% of them, so keep that in mind when evaluating your scores. The actual CLEP exam was written better. The most important practice exam is the one that comes with the Exam Guide PDF download. Those questions come directly from the College Board and are more representative of the actual exam. Take that one last and really focus on your weak areas.Study Technique:Everyone studies in their own way, but it was much easier for me to remember the large volume of information (the content section of the book spans 260 pages) by hand-writing flash cards about each key definition or concept I came across as I read the book. I made sure that I had a flash card for every key word listed in the Exam Guide PDF, which meant I had to go to Wikipedia/Google for several terms. I wound up with over 130 cards, but it was a great way to get in quick drilling and then refer back to the book as needed.About the exam: read the questions and answer choices very carefully. Most computer terms are pretty straightforward in describing exactly what they mean. On most questions some deductive reasoning can eliminate 2 or 3 of the 5 answer choices right off the bat.In a very limited market for Information Systems CLEP review materials, this book is well worth buying and is absolutely sufficient to pass the exam with effort and a small assist from the internet.

This book contains a lot of information that is not on this test at all. This test is actually used replace a business class that is about information systems used by businesses. This book is mostly about lower level information systems topics. It does contain some information about how IT works in business, however, the book would be 1/10 of the size if it removed the information that is not applicable.In addition this book is just wrong quite often. It states many facts like "Firewire is a type of USB"... That is just wrong... Most of the errors seem to be when the author makes some absolute statement about a fact that is not absolute. So while, most of the errors won't cause you to miss a question, if you know much about IT just be prepared to be very frustrated while reading this book. Some might cause you to miss a question though. However, the fact that the book is not very well related to the actual test topics protects against this.The author also replaces definitions to technical terms with standard English definitions. IT has it's own set of definitions for terms we already use in English, so these can't be used interchangeably.Another example of misinformation in this book is in IT System Development Lifecycle. This is going to be a bit different from book to book. CLEP, in their own test preparation PDF ($10 from CLEP), specifies which one they assume in the test. However, this book uses a completely different one as the basis for teaching. If you removed any reference to CLEP this would may be correct. However, when I pay for a book titled CLEP Test Preparation, I feel like I should be able to assume the research would have at least paid the $10 for the PDF and checked for things like this.Some of the information in the book seemed up to date but some seemed outdated. Another minor problem is a lot of their practice test questions don't make a lot of sense. The CLEP test questions are well written. So this is just frustrating.In summary: My biggest concern is that this book is mostly about topics not on the CLEP test, so it is a waste of time. In addition it lacks a significant number of topics that are on the test. If you use only their testing and this book to determine if you are ready for the CLEP test be prepared for a major surprise.I bought another REA book that was very well rated. I hope this one is just a one off. I do greatly appreciate the REA system of providing you an assessment test, then a book, then two additional practice tests. However, it doesn't matter when the content is wrong.

It does an okish job of describing the type of things that are on the CLEP exam but I will warn you the actual CLEP exam is really really bad. I'm a professional C++ software developer who has taught classes in software development and got a 79/80 on the CLEP exam which the administrator said was the highest score she had ever seen.The test itself does not at all reflect real-world knowledge topics, but rather its mostly outdated information systems theory that no one actually uses in real life. Additionally many questions on the CLEP exam have questions where more than one of the given answers is equally correct when you actually know the subject matter at a deep level, so a book like this one is useful for memorizing the type of answers they want you to give (ie what answer would the highschool student in 1970 who designed this test think are correct).While this book is equally as bad as the CLEP exam about teaching/testing things that really are not technically correct or are completely stupid minor differences between terms that are really synonyms, they cover slightly different material. This book covers a lot more about computer hardware than was actually on exam, which had mostly questions about outdated 1970's-style system analysis and design and outdated questions about web technologies with multiple equally correct answers.You might actually do better on the CLEP exam if you get a book like this and memorize the terms in it rather than taking it based on expertise in computer systems. As bad as this book is, the CLEP exam is even worse.

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Download Microsoft Office 2016 Essentials Quick Reference Guide - Windows Version (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Card), by Beezix Inc

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Microsoft Office 2016 Essentials Quick Reference Guide - Windows Version (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Card), by Beezix Inc

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About the Author

Beezix has been publishing quick reference computer guides for trainers, training companies, corporations, and individuals across the US and Canada for the past 20 years. Founded by trainers, extensive industry experience made us aware of the need for a line of high-quality guides that were clear, accurate and concise. Our cards are designed for casual computer users right through to trainers and help desk staff.

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Product details

Pamphlet: 2 pages

Publisher: Beezix Inc (November 4, 2015)

Language: English

ISBN-10: 1939791901

ISBN-13: 978-1939791900

Package Dimensions:

11 x 8.5 x 0.1 inches

Shipping Weight: 0.3 ounces (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

95 customer reviews

Amazon Best Sellers Rank:

#35,458 in Books (See Top 100 in Books)

you need a magnifying glass to read it, but it's definitely thorough.

Disappointed that it seems to be aimed at professional computer folks and does not address the practical occasional every-day questions for simple daily use.

I recently started a new position that required me to use a lot of MS Office programs that I had not worked with in years. This provided me with a quick reference guide to get me back in the swing in a short time. Absolutely priceless in my situation. They won't teach you the software but they will save you countless hours searching the "help" pages.

Needs to be in larger print..i have to use magnifying glass to read it Not great for learning to use windows 10

Nice and easy to use -- well organized and easy to understand.

OK but not up to date

Wish I didn't need it.

Just what I was looking for

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Microsoft Office 2016 Essentials Quick Reference Guide - Windows Version (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Card), by Beezix Inc PDF

Microsoft Office 2016 Essentials Quick Reference Guide - Windows Version (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Card), by Beezix Inc PDF

Microsoft Office 2016 Essentials Quick Reference Guide - Windows Version (Cheat Sheet of Instructions, Tips & Shortcuts - Laminated Card), by Beezix Inc PDF