Free Ebook , by Neal Ford Matthew McCullough
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, by Neal Ford Matthew McCullough
Free Ebook , by Neal Ford Matthew McCullough
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Product details
File Size: 15528 KB
Print Length: 254 pages
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: Addison-Wesley Professional; 1 edition (August 15, 2012)
Publication Date: August 15, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B0093J9K14
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Amazon Best Sellers Rank:
#331,536 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The authors present a large collection of patterns and anti-patterns for presenting. Some of the patterns weren't patterns at all, but major factors that affect a presentation, along with possible consequences and ideas for improvement. As someone with some (but not a lot of) experience doing technical presentations, I found several patterns that I intend to work into my presentations in the future.The unfortunate side effect of the organization of the book (into 1-5 page patterns) is that the importance of any given topic does not necessarily match the focus it's given. For example, I would have liked to see more content about the all-important "Narrative Arc", perhaps more examples or a larger how-to-create section. Similarly, the Ant Fonts anti-pattern received more detail than necessary. The title is almost sufficient.Overall, I would recommend this book.
Perfect if you are looking to improve your presentations. Well written book with clear and concise examples.
As an experienced presenter myself, I know a lot about the other publications out there on presenting. Some are good, some so-so, and some resort to ridiculous suggestions like "just imagine the audience naked"; but this one is outstanding! How refreshing to see that successful training, conference, and seminar stars like Ford, McCullough, and Schutta, have been both willing to share, and able to structure and articulate what really matters, when preparing presentations.As they show, not all presentations are the same -- as audiences and motivations for trying to convey information to others vary. But never have I seen such new and fresh ideas arranged in such a useful way to help others less skilled than these seasoned professionals achieve their own goals in team settings, management meetings, customer information exchanges, sales pitches, and public training or convention venues.In reality, there are many of us who know important content that is worth sharing, but unless we can transfer that in a way that opens the audience to understand it, retain it, use it, and even enjoy the process, it remains locked within us as the original owners. Following these techniques clearly outlined in Presentation Patterns, we can learn to improve our own presentation processes and achieve the goals for which we undertook sharing the information. A "must read" if you intend to speak to groups!
Before you purchase this book, ask yourself how you would define the word "PATTERNS"A pattern, to me, is a set of recurring events/objects/elements. The elements of a pattern repeat in a predictable manner. So I was assuming that this book is an anatomy of GREAT PRESENTATIONS, boiled down to something really simple for others to follow and replicate. I was expecting something like this:PATTERN #26 - SALES PRESENTATIONElements:1 - Relive the PAIN - help your prospects see, feel, hear, the PAIN they might have (1) previously ignored , (2) accustomed to or (3)paid a price to tolerate.2 - Confirm your understanding of their DECISION CRITERIA - knowing what is of value to your prospect3 - LINK your product / service to their VALUES4 - Support your claim with data, proof and EVIDENCEAnyway, I've got a book full of actionable guidelines and techniques for crafting better presentations. So the word "PATTERNS" and "ANTI-PATTERNS" here mean "DO'S and DON'TS".The GOOD- Comprehensive, well-researched- Source provided to extend your knowledge- Some concepts are well-illustrated using screen shots, diagrams and photos- You don't have to read it in sequence, jump to any page and learn something useful- Great examples for technical professionalsThe BAD- Confusing book title (Great Marketing though)- All patterns are given a name and the names are just too gimmicky. "Cookie Cutter", "Bullet-Riddled Corpse", "Dual-headed Monster", "Live on Tape", etc.- Some of the materials are "over-stretched", perhaps the authors have set straight guidelines for their writings, so as to ensure consistency among chapters. This is especially important when there are a few co-authors. (is it a pattern or anti-pattern?)
I read this after several different people recommended it. I thought I didn't need to read it because I'd read Duarte and several others. I was wrong. This book provides a practical vocabulary for thinking about presentations that simplifies construction, philosophy, and presentation, and includes many useful technical tips and examples with instructions for Keynote and PowerPoint
As a technologist, speaker, and author I find myself presenting in a variety of forums from C-Level Executive Overviews to Technical Conference Sessions to Software Design Reviews. Incorporating presentation feedback from fellow speakers, such as Mark Richards, and attendees from the No Fluff Just Stuff (NFJS) Tour has dramatically improved my presentations and has made me a better public speaker. This invaluable advice has now been packaged concisely into Presentation Patterns.The contribution of these patterns (and anti-patterns) to the software engineering community cannot be understated. For anyone wishing to make the jump from Software Engineer to Software Architect this is a must read. I put this work in the same category as other must have non-technical references such as The Elements of Style (Strunk & White) and Diffusion of Innovations (Rogers).
Presentation patterns is a great book filled with practical information you can use in your next presentation. The tips and patterns are presented clearly and the book is very readable even cover to cover
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